How It Works
From CRM connection to automated workflows — click a topic to dive in.
Live CRM Connections
Your CRM data is stale the moment you export it.
CRM data enrichment integration is the process of connecting your CRM directly to enrichment and cleaning tools so data flows both ways without exports. Most teams still rely on CSV export/import cycles that take hours, introduce errors, and leave data outdated before it even arrives. ListPlus connects to HubSpot, Salesforce, and Pipedrive via OAuth and works on live CRM data — with bidirectional sync that writes changes back automatically.
The Problem: Export/Import Cycles Waste Hours
Every time you need to clean or enrich CRM data, you export a CSV, process it in another tool, then re-import the results. This takes hours of manual work, introduces mapping errors, creates duplicate records, and your data is already stale by the time you finish. For teams with 10,000+ contacts, this becomes a weekly time sink that nobody wants to own.
One-Click OAuth — No API Keys, No Developer Setup
Click "Connect", authorize with your CRM, and you're working on live data in under 30 seconds. No API keys to manage, no credentials to rotate, no developer setup. ListPlus uses OAuth 2.0 — the same secure standard used by Google, Microsoft, and Slack. Unlike tools like Clay that require workflow configuration, you go straight from connection to working on your data.
Bidirectional Sync — Changes Flow Both Ways
Every change you make in ListPlus — enriched phone numbers, cleaned email addresses, normalized country names — is automatically tracked at the cell level and written back to your CRM. Enrich 5,000 contacts with phone numbers? They're updated in HubSpot within minutes. No manual work, no re-importing, no data loss. Only changed fields are synced, minimizing API calls.
Supported CRM Systems
HubSpot, Salesforce, and Pipedrive are fully supported with bidirectional sync. Google Sheets and Airtable are available as data sources. Each integration uses the platform's official API with proper rate limiting and error handling. Unlike other enrichment tools that only push data one way, ListPlus maintains a live two-way connection throughout your session.
Frequently Asked Questions
How does ListPlus connect to my CRM?
ListPlus uses OAuth 2.0 to connect directly to HubSpot, Salesforce, and Pipedrive. You click "Connect", authorize in your CRM, and start working on live data. No API keys, no developer setup, no CSV exports.
Does ListPlus write changes back to my CRM automatically?
Yes. Every change — enriched fields, cleaned values, normalized formats — is tracked at the cell level and automatically synced back to your CRM. Only modified fields are updated, not your entire dataset.
How is this different from Clay or other enrichment tools?
Most enrichment tools like Clay require you to build workflows and don't maintain a live connection to your CRM. ListPlus connects via OAuth and maintains a bidirectional sync throughout your session. You don't export data, build workflows, or re-import results — everything happens on your live CRM data.
What happens if data changes in my CRM while I'm working in ListPlus?
ListPlus has built-in conflict detection. If data changed in your CRM while you were working, the sync engine detects conflicts and lets you choose which version to keep. No silent overwrites, no data loss.
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