B2B Data Enrichment & CRM Data Quality

Your Data, Only Better.
Connected. Enriched. Done.

The only data enrichment platform with live API connections. Connect to HubSpot, Salesforce or Google Sheets — and let any AI enrich your data automatically. No CSVs. No exports. No imports. Ever.

Try It Free

This product is currently in preview

Connect Your Data — Enrich with AI — Sync Back Automatically

The Data Enrichment Export/Import Cycle
Is Killing Your Productivity

Every data tool forces you through the same painful workflow. ListPlus eliminates it entirely.

THE OLD WAY
Export CSV from CRM
Upload to enrichment tool
Process (data already stale)
Export result as CSV
Re-import (pray for no conflicts)
Repeat every single time
THE LISTPLUS WAY
Connect via OAuth (once)
Work on live data
AI analyzes & enriches
Changes sync back automatically
Zero files, zero manual work
Set it and forget it

Works with your favorite tools

HubSpotSalesforceGoogle SheetsAirtable+ more coming
Built for Operations Teams

Data Problems You Know Too Well

Sales Operations

"Our HubSpot has 50K contacts. 40% are missing phone numbers, and job titles are outdated. It takes us 2 weeks to manually enrich and clean them."

With ListPlus: Connect HubSpot, AI identifies gaps, enrich all contacts, auto-sync back. Done in hours, not weeks.

Marketing Quality

"30% of our email list is invalid or disposable. Our deliverability is tanking, bounce rates are up, and we're paying for data that hurts us."

With ListPlus: AI detects invalid, disposable, and role-based emails. Clean list syncs back. Schedule monthly checks.

Google Sheets

"We run outreach from Google Sheets. Every week it's export, clean, enrich, paste back. It's tedious and error-prone."

With ListPlus: Connect your Sheet directly, clean and enrich in place, changes sync back automatically. No more copy-paste errors.
Natural Language Commands

Just Tell It What You Want

No formulas. No code. No complex filters. Just describe what you need in plain English and watch it happen.

Move all invalid emails to 'needs review'
847 records moved
Tag all decision makers as 'priority 1'
2,341 contacts tagged
Normalize phone numbers and add country codes
5,892 phones normalized
Find and merge duplicates by company
312 duplicates merged
Standardize all country names to ISO format
4,521 countries standardized
Enrich selected records using the domain information
1,893 records enriched

Your Data Operations, Always Running

Connect your data source. Define what to clean and enrich. Watch it sync back automatically.

1

Connect Your Data

OAuth to HubSpot, Salesforce, Pipedrive, Google Sheets, and more. Your existing data stays where it is. Nothing to migrate.

2

Clean & Enrich

Use AI to validate emails, enrich contacts, and clean data. Natural language commands. No code needed.

3

Auto Sync-Back

Changes write back to your CRM or spreadsheet automatically. Set up once, run forever. Zero manual work.

Schedule it daily or weekly — data quality on autopilot.
Live
API connections
Auto
Sync-back
Zero
Files to manage
Plain
English commands

Any AI. Your Data. Automatic Enrichment.

Give Claude, ChatGPT, or any AI model secure API access to your data. It researches, fills missing fields, and syncs back — with full security controls.

Any AI model works
Full internet research
Enterprise security
Works with n8n & Zapier
Learn More
Waterfall Enrichment

15+ Providers.
One Click.

Waterfall enrichment cascades through 15+ premium data providers — Apollo, Hunter, Lusha, Cognism, and more — until verified data is found. Triple-verified emails, 80%+ coverage rates, and you only pay when data is actually returned.

Person Enrichment

Waterfall through Apollo, Hunter, Lusha, Cognism, ContactOut, and more. Verified emails, direct-dial phones, job titles, and LinkedIn profiles — with 80%+ coverage.

Company Enrichment

Firmographics, revenue, headcount, industry classification, tech stack, funding data, and social profiles.

Bring Your Own Sources

Connect Clearbit, Apollo, ZoomInfo, or any API-based provider. Use multiple sources, pay only for what you use.

John Smithjohn@acme.comMissing: phone, title, companyAI EnrichmentBuilt-in functionsData Provider AEmails & phonesData Provider BCompany dataYour Custom APIAny sourceJohn Smith✓ Fully Enrichedjohn@acme.com ✓+1 555-0123 ✓VP of Sales ✓Acme Inc ✓
BeforeUSA, United States, US, U.S.+1-555-123-4567, 5551234567ACME inc, Acme, acme Inc.john@temp-mail.orgNYC, New York City, NYNormalizeAfterUnited States ✓+15551234567 ✓Acme Inc ✓⚠ Disposable email flaggedNew York City, NY ✓1,247 records standardized • 23 issues flagged
Cleaning & Standardization

Messy Data In.
Clean Data Out.

Standardize countries, normalize phone numbers, clean company names, validate emails—all with natural language commands. No formulas, no regex, no code.

Country standardization (ISO codes, full names)

Phone normalization (E.164, local formats)

Email validation (invalid, disposable, role-based)

Company & name normalization

Duplicate detection & merging

Data Quality Workflows

Chain Tasks.
Automate Quality.

Build multi-step workflows that run automatically. Flag invalid emails, fix typos, normalize formats, enrich missing data—all in one sequence. Pull new CRM records, run your workflow, sync back. Data quality on autopilot.

Chain unlimited steps: validate → clean → enrich → tag

Schedule daily, weekly, or on new CRM records

Save workflows as templates for multiple clients

Perfect for agencies managing data quality at scale

Every Monday, 6 AM1. Fetch New Recordsfrom HubSpot2. Validate Emailsflag invalid & disposable3. Normalize Datacountries, phones, names4. Enrich Missingphone, title, company5. Tag & Scoremark needs review6. Sync to CRMautomatic write-back
Pricing

Simple, Transparent Pricing

Start free. Upgrade when you need more integrations and volume.

Free
Free
 
Basic access with starter credits to try everything out.
  • AI commands
  • Data enrichment (enrich.so & FullEnrich)
  • 25 starter credits
  • 250 records across all lists
Get Started
Premium
€79
per month
Own API keys, unlimited scale, and priority support.
  • Everything in Pro
  • Sync with HubSpot
  • Use your own enrichment API keys
  • 1,000 starter credits
  • 100,000 records across all lists
  • Priority support
Get Started

All plans include pay-as-you-go credits for AI commands and enrichment. Credits never expire.

FAQ

Common Questions

Everything you need to know about ListPlus and how it works.

How is ListPlus different from Clay?

Clay is a powerful prospecting tool, but it requires you to build complex visual workflows, costs $149+/month just to start, and charges credits even when no data is found. CRM integrations are locked behind the $800/month Pro plan. Clay stores data in the US and requires a dedicated ops person to manage. ListPlus takes a fundamentally different approach: live API connections to your CRM (no exports), natural language commands instead of visual workflows, waterfall enrichment via FullEnrich (15+ providers, you only pay when data is found), EU data residency (Frankfurt), and integrations starting at €29/month — with Google Sheets and Airtable on Pro, HubSpot on Premium.

What does "live API connection" actually mean?

Instead of exporting a CSV from HubSpot, processing it elsewhere, then re-importing it—ListPlus connects directly to HubSpot's API. You work on live data. Changes you make are automatically written back. It's like editing a Google Doc vs. emailing Word attachments back and forth.

Is my data sent to AI providers like ChatGPT?

Never. Your actual data never leaves our secure environment. We only send commands to AI (like "validate email format"), not your data. The AI provides processing rules that we then apply locally. Your data stays in your systems—we just make it smarter.

How does automatic sync-back work?

When you enrich or clean data in ListPlus, changes are written back to the source via API. Enrich 1,000 HubSpot contacts with phone numbers? They're automatically updated in HubSpot. No export, no import, no manual work. Set it and forget it.

Which apps can I connect?

Currently: HubSpot, Salesforce, Pipedrive, Google Sheets, and Airtable—with more integrations added regularly. All connections include OAuth authentication, so you connect once and you're done. No API keys to manage, no custom code needed.

How large can the datasets be?

ListPlus handles tables with 100,000+ rows. Our memory-optimized architecture keeps everything fast. Save time goes from 2+ seconds to under 200ms regardless of dataset size.

Can I schedule automated workflows?

Yes. Create workflows like: "Every Monday, pull new HubSpot contacts, validate emails, enrich missing fields, and sync back." Data operations run in the background—your CRM data quality maintains itself.

Is ListPlus GDPR compliant?

Fully. All data is stored and processed in Frankfurt (EU) on Vercel's infrastructure, which is SOC 2 Type II certified, ISO 27001 compliant, and runs on AWS with enterprise-grade encryption at rest and in transit. Your data stays in RAM during processing, is automatically deleted after 1 hour, and complete audit logs are maintained. All enrichment providers we integrate with (enrich.so, FullEnrich) are GDPR compliant. Importantly, the AI never sees your actual data — ListPlus uses a connector architecture where the AI only generates structured commands (e.g. "filter column 3 by value X"), and your browser executes them locally. Your rows, emails, and contact details are never sent to any AI model.

How does waterfall enrichment work?

Instead of relying on a single data provider, ListPlus uses FullEnrich's waterfall technology — cascading through 15+ premium providers (including Apollo, Hunter, Lusha, Cognism, ContactOut, and more) until verified data is found. If Provider A has no result, it automatically tries Provider B, then C, and so on. Emails are triple-verified across 3 verification services, keeping bounce rates under 1%. Coverage reaches 80–85% compared to 40–50% with single-provider tools. Best of all: you only pay when data is actually found.

What enrichment data can I add?

Person enrichment via FullEnrich waterfall: verified work emails, direct-dial phone numbers, job titles, LinkedIn profiles, and full professional history — sourced from 15+ providers for maximum coverage. Company enrichment via enrich.so: firmographics (industry, size, revenue), technographics (tech stack), social profiles, and company details from domain or LinkedIn URL. Built-in AI enrichment: job title analysis, country normalization, industry classification, and company categorization — all processed locally without sending your data to external services.

Can I try it for free?

Yes. The Free plan includes AI commands, data enrichment via enrich.so and FullEnrich, 25 starter credits, and up to 250 records across all lists. No credit card required.

Your Data, Only Better.

Connect your CRM or Google Sheets, enrich with AI, sync back automatically.

Try It Free