Clean & enrich

Clean your contact data.Enrich what’s missing.

Start with a spreadsheet, CRM records or newly researched leads. Find issues, clean up inconsistent values and enrich the fields your next workflow needs.

Start with sample data See how it works

100+automated checks for your contact data

ListPlus checks for missing emails, invalid formats, disposable domains and other email issues, each with a count. — Actual product · Email quality checksView larger

01 · Check your data

Find the records that need attention.

100+ automated checks help you spot missing information, formatting problems and mismatches. Select a check to work on the affected records.

ListPlus contact list with the checks panel: Invalid Email Format and Disposable Email Domain selected, the affected contacts highlighted and the enrichment action available. — Actual product · Selected email quality checksSwipe to explore View full screenshot

Email quality

Flag invalid formats, disposable domains, possible typos and role-based addresses.

Invalid Email Format · Disposable Email Domain

Missing information

Find gaps in names, companies, job titles, emails and phone numbers.

Empty Job Title · Empty Company

Consistency & formatting

Spot mixed country formats, phone numbers that need cleaning and inconsistent names.

Country Format Inconsistency · Phones Need Cleaning

Duplicates & mismatches

Find repeated contacts and conflicting details, such as an email that does not match the company.

Duplicate Email · Email-Company Mismatch

Checks also show what you can use.

Identify groups such as decision-makers, sales roles and contacts with corporate email addresses. A useful segment does not have to be an error.

ListPlus Corporate Emails check with a green marker and a count of 214 contacts. — Actual product · Corporate email segmentView larger

02 · Clean & enrich

Two ways to improve the same list.

Clean the values you already have. Use enrichment to find information that is missing or needs replacing.

Clean what’s inconsistent.

Standardize country names, clean phone formats and review duplicate contacts before merging them.

Normalization example

USUSAUnited States

United States

One consistent country format

Use cleaning when the information is there, but its format gets in the way. Checks and cleaning are free.

Explore data cleaning

Enrich what’s missing.

Use a name, company, domain or LinkedIn profile to look up contact and company details across multiple sources.

Enrichment concept

Name + companyor a LinkedIn profile

Job titleBusiness emailPhone

Look up the details you need

Choose relevant fields. The route and result depend on the information already in the record. Enrichment costs credits only when data is found.

One practical example

Work on the gaps that matter.

If job title matters for this list, focus on contacts that are missing it.

Select the affected contacts
Use the Empty Job Title check to find the records that need work.
Request title enrichment
Use the identifiers already in those records to find the missing details.
Review and recheck
Inspect returned values and see which contacts now meet your requirements.

ListPlus list with the quality panel: quick fixes for lowercase names and companies, normalization of country formats, enrichment recommended for 233 rows and the detailed check counts. — Actual product · Sample listView larger

03 · Define what’s ready

Ready depends on your next step.

A contact can meet your CRM requirements and still need a phone number before calling. Choose the essential fields and checks for the work you want to do.

Example priorities by workflow
Your next step	What to prepare
CRM data quality	Consistent names, company information and contact details that fit your CRM rules.
Email outreach	The right person and a suitable business email. Review email verification before sending.
Call list	A name, company and usable phone number, including the country code you need.

Illustrative priorities. Choose a preset or define the requirements for your own list.

Ready: Meets the essential requirements and checks selected for this list.
Enrichable: Needs work, and the existing information provides a route to enrich the missing or invalid fields.
Unusable: Cannot meet the current requirements from the available inputs. Review the record or add better identifiers.

Mark fields as essential, important or nice-to-have. Essential requirements determine the readiness state.

Keep existing data useful

Improve the data in your CRM, too.

Bring records from a connected CRM into ListPlus. Check and enrich the fields you need, review the mapping, then sync the updates back.

See the CRM enrichment workflow More on ongoing data hygiene

Your CRM

Sync records inSync mapped updates back

ListPlusCheck · Clean · Enrich

Connected-CRM workflow · Illustration

Spreadsheets and sequencers are part of the wider workflow.See integrations

A few practical details

Before you enrich your first list.

Plans & usage

Can I check a list before enriching it?

Yes. Checks and cleaning are free. Use them to identify the records and fields that need work before requesting enrichment.

What does enrichment cost?

Credits, and only when data is found: email verification 0.1 credit, company details by domain 0.25, a person’s contact details 2 to 6 credits depending on the route. 1 credit is €0.03.

Does Enrichable mean the missing data will be found?

No. It means the existing information provides a possible enrichment route. A source may still return no result. Review any gaps that remain after the operation.

Does every check affect readiness?

No. Readiness depends on the essential requirements and checks selected for the list. Informational checks and useful segments help you work with the data without blocking a record.

What is the difference between found, verified and ready?

Found means a source returned a value. Verified refers to a specific check and its result, such as email verification. Ready means the record meets the requirements selected for this list and purpose.

Can my own AI agent clean and enrich the data?

Yes. A configured connection exposes the same checks and enrichment tools to your agent. You choose its permitted fields and actions. Agent API access is included in Premium.

Start with a list.See what needs work.

Explore the workflow with sample data, or bring your own contacts.

Start with sample data Explore the app