HubSpot Enrichment

Enrich Your HubSpot Contacts — Without CSV Round-Trips

Pull contacts from HubSpot, enrich with multiple data providers, clean with 100+ checks, and sync back — no CSV export or re-import.

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Free plan · No credit card · EU-hosted

See how ListPlus imports, cleans, and enriches contact data in minutes.

The Problem

Your HubSpot Data Is Incomplete

Most CRM databases have gaps — missing emails, outdated job titles, no phone numbers. Manual enrichment doesn't scale.

Missing EmailsGaps

Missing emails

Many CRM contacts lack a usable business email. Outbound campaigns hit dead ends before they start.

Stale Titles~30%

Annual data decay (industry estimate)

B2B contact data is commonly estimated to decay by around 30% a year as people change roles. Your HubSpot data goes stale faster than you think.

Manual WorkHours

Per manual enrichment batch

Export CSV, upload to enrichment tool, download, re-import, deduplicate. Every week. For every list.

Trust Gap?

Confidence in data quality

Without automated quality checks, you never know which records are reliable and which are not.

The Real Cost

Your HubSpot reps are prospecting from data that's half-empty and half-wrong — and nobody flags it.

HubSpot needs an enrichment layer behind it, not another quarterly CSV round-trip.

The Solution

HubSpot Enrichment in One Place

Connect HubSpot via OAuth. ListPlus pulls your contacts, enriches them through multiple providers, and syncs clean data back to your CRM when you run the sync.

Connect

HubSpot Import via OAuth

Connect your HubSpot account and pull contacts, companies, or deals directly into ListPlus. No CSV exports, no API keys.

OAuth connection via Pipedream — no API keys needed
Import contacts, companies, or deals
Column mapping to standard and custom HubSpot properties
Two-way sync for the same records

Enrich

Waterfall Enrichment — Multiple Providers

Don't rely on a single data source. ListPlus cascades through FullEnrich (a waterfall across 20+ sources), Prospeo, CompanyEnrich, and more until it finds data.

Waterfall through multiple providers
Verified emails — credits only when found
Phone numbers, LinkedIn URLs, company data
Verified email from 2 credits, company by domain 0.25 credits

Waterfall enrichment with multiple providers

Clean

AI-Powered Data Quality

100+ automated quality checks catch formatting errors, duplicates, invalid emails, and inconsistencies before they reach your CRM.

Email validation and disposable email detection
Phone number normalization to E.164
Seniority detection and company name cleanup
Duplicate detection and merge by email, domain, or name

Sync

Write Back to HubSpot

Enriched and cleaned data syncs back to HubSpot when you run the sync. Choose which columns map to which properties and keep your CRM clean.

Two-way sync — write back with one action
Field mapping — choose which properties get updated
Fill only empty cells in ListPlus before you sync
Execution log for AI agent actions on the list

The Difference

Before & After ListPlus

After

Connected import, sync back with one action

Waterfall through multiple providers

100+ automated quality checks

Two-way sync with field mapping

Quality score per record (0-10)

From $55/mo — one credit system for all providers

Before

Export CSV from HubSpot every week

Upload to one enrichment tool at a time

Manually check for duplicates and errors

Re-import and hope nothing breaks

No idea which data is reliable

Several tools + manual work

Workflow

Set It Up Once. Run It When You Need It.

Repeatable Enrichment

Import new HubSpot contacts, run enrichment and checks, sync back. The connection and field mapping stay in place, so the next run is a few clicks.

Sublists and Routing

Define sublists with rules. When a contact meets your criteria it shows up there, and you send what is ready on to Lemlist, Instantly, Smartlead, a webhook, or your CRM.

AI Agent Access

Give your AI agent API access to your enriched data. Claude, ChatGPT, or any MCP client can query, enrich, and update records within the permissions you set.

Setup

HubSpot enrichment setup — four steps

No developer required. OAuth handles authentication, field mapping is visual, and you decide what gets written back.

Connect HubSpot via OAuth

Click 'Connect HubSpot' in ListPlus. You're sent to HubSpot's OAuth consent screen. Approve once — credentials are held by Pipedream, not by ListPlus, and you can revoke access in HubSpot at any time.

Pick objects and map fields

Choose contacts, companies, or deals. ListPlus suggests a mapping for standard HubSpot properties (email, firstname, lastname, jobtitle, company, phone) and lets you map custom properties via dropdown.

Enrich and check

Run waterfall enrichment on the rows you select and let the 100+ quality checks flag what needs attention. Fill only empty cells to keep the values you already have.

Sync back to HubSpot

Run the sync to write enriched and cleaned data back to the same HubSpot records. You choose which columns are written — nothing else is touched.

From $55/mo

Basic plan is free: import up to 25,000 records, edit 5,000, 25 credits. Pro at $55/mo (100,000 records, 250 credits, Google Sheets, Airtable, Lemlist). Premium at $149/mo (1,000,000 records, 1,000 credits) adds HubSpot, Salesforce, Pipedrive and Notion. The AI Agent API is included in every plan, even the free one. Credits never expire.

See Pricing

FAQ

Frequently Asked Questions

How does the HubSpot connection work?

You connect HubSpot via OAuth through Pipedream — no API keys or developer access needed. ListPlus reads your contacts, companies, or deals into a list. The connection is two-way, so you can write enriched data back to the same records when you run the sync. HubSpot is included in the Premium plan.

Which enrichment providers are included?

ListPlus cascades through multiple providers including FullEnrich (a waterfall across 20+ sources), Prospeo for LinkedIn and person lookup, CompanyEnrich for company data, MillionVerifier for email verification, and Serper for Google-powered LinkedIn URL search. E-mail and phone lookups are charged only when found.

Will enrichment overwrite my manual edits in HubSpot?

You control the field mapping, so only the columns you map are written back. Inside ListPlus you can fill only empty cells after enrichment, keeping the values you already have. Unmapped HubSpot properties are never touched.

How much does enrichment cost per contact?

1 credit is $0.035 with Pro or Premium, $0.06 on Basic. A verified email via Prospeo costs 2 credits, via FullEnrich 4 credits; a person lookup by name and company 6 credits; company data by domain 0.25 credits; email verification 0.3 credits. E-mail and phone lookups are charged only when found. Credits never expire.

Is my HubSpot data safe?

ListPlus is EU-hosted (Frankfurt) on Vercel (SOC 2 Type 2). HubSpot credentials are held by Pipedream (SOC 2 Type 2) via OAuth and can be revoked in HubSpot. Lists are stored encrypted and persist until you delete them; temporary lookup results expire. Enrichment providers receive the identifier being enriched (email, LinkedIn URL, domain). A DPA is available on request for every plan.

How is this different from Clay?

Clay is built around visual workflows that you assemble for every enrichment sequence. ListPlus starts at $55/mo with a free plan, connects to HubSpot via OAuth, and runs enrichment from a natural-language command. Plus: EU hosting, a full read+write API and MCP server for AI agents, and 100+ built-in quality checks.

Enrich Your HubSpot Data | Today

Free plan · No credit card · Connect HubSpot via OAuth

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