The Clay alternative built for AI-native GTM teams.

You already know Clay’s strengths. You also know where it falls short. ListPlus takes a different approach: natural language instead of visual workflows, a full read + write API for AI agents, EU hosting, and transparent pricing from €39/mo.

Start free — no credit card
Why teams switch

Clay pain points you already know.

These are the reasons teams look for alternatives. Here is how ListPlus addresses each one.

Pain point

Complex visual workflows with a steep learning curve

ListPlus

Natural language commands. Describe what you need in plain English — the AI builds and executes the workflow.

Pain point

Credit system that gets expensive fast ($167/mo for 2,000 credits)

ListPlus

Pay-when-found enrichment. Credits only count when data is returned. Free tier included. Pro from €39/mo.

Pain point

CRM integration locked behind $446/mo Growth plan

ListPlus

HubSpot, Salesforce, and Pipedrive sync included on Pro (€39/mo). Bidirectional, live, no manual exports.

Pain point

US-only data hosting

ListPlus

EU-hosted in Frankfurt. GDPR compliant. SOC 2 Type 2 infrastructure. Built for DACH and EU teams.

Pain point

AI is confined to the visual workflow builder

ListPlus

AI-native architecture. Any AI agent — Claude, GPT, custom — gets full read + write API access to your entire pipeline.

Pain point

No built-in internet research in the API

ListPlus

6 research tools built into the API: Google Search, Reddit, Hacker News, X/Twitter, Web Scraping, and Company Lookup.

Beyond the comparison

What ListPlus has that Clay doesn’t.

Capabilities that don’t exist in Clay’s platform today.

6 built-in research tools

Google Search, Reddit, Hacker News, X/Twitter, web scraping, and LinkedIn lookup — all available via the API. No separate subscriptions, no external tool configuration.

42+ smart filter conditions

Content-aware filters for role detection, email intelligence, fuzzy matching, seniority classification, and more. Go beyond basic column filters.

Quality scoring with 107+ checks

Automated data quality scoring across every record. Detect placeholder data, format issues, encoding problems, and inconsistencies before they reach your CRM.

Self-describing API

One GET request returns the full schema. Any AI reads it, understands every available action, and starts operating. No documentation lookup required.

Full read + write API and MCP

Your AI agents can create lists, enrich records, apply filters, update cells, and push to CRM — all via REST API or MCP. Clay’s MCP is limited to basic CRM access.

EU data residency

All data processed and stored in Frankfurt, Germany. Not an add-on, not an enterprise feature — available on every plan including free.

Quick comparison.

The key differences at a glance.

ListPlusClay
Starting priceFree / €39/mo$167/mo (Launch)
CRM syncFrom €39/mo (Pro)From $446/mo (Growth)
AI Agent APIFull read + writeBasic CRM access
Research tools6 built-inNot included
Data residencyEU (Frankfurt)US only
Smart filters42+ conditionsBasic column filters
Quality scoring107+ checksNot available
See the full side-by-side comparison→
AI Agent APIUse CasesPricing
Getting started

Getting started takes minutes, not days.

Your existing CRM data stays where it is. ListPlus connects live — nothing to migrate.

1

Sign up free

No credit card required. 250 records and 25 enrichment credits included.

2

Connect your CRM

OAuth connection to HubSpot, Salesforce, or Pipedrive. Bidirectional sync starts immediately.

3

Create an API endpoint

One URL gives any AI agent full access to your pipeline. Self-describing — no SDK needed.

4

Describe your first task

Use plain English: “Enrich all contacts missing email, route verified ones to HubSpot.” The AI handles the rest.

Already have Clay tables? Export as CSV, import into ListPlus, and re-enrich with 15+ waterfall providers.

FAQ

Frequently asked questions.

What about Clay Functions — does ListPlus have an equivalent?
Clay Functions (launched April 2026) lets teams codify GTM logic inside Clay and reuse it across tables and audiences. It’s a solid step for teams already invested in Clay’s visual canvas. ListPlus approaches the same problem from a different angle: instead of writing GTM logic inside a workflow builder, you expose it as API endpoints an AI agent can call directly. For reusable scoring or pricing logic, our sister product SpreadAPI turns your existing Excel models into instant APIs — deterministic, human-tested, and callable by any ListPlus agent. The result is similar (centralized, reusable GTM logic) but lives outside the visual canvas entirely.
Is ListPlus really a Clay replacement?
For many workflows, yes. ListPlus handles contact enrichment, CRM sync, data quality scoring, and AI-driven automation. But it takes a fundamentally different approach: natural language and API-first instead of visual workflow building. Teams that work programmatically or build AI agents find ListPlus more natural. Teams that prefer visual drag-and-drop may prefer Clay.
Can I do everything in ListPlus that I do in Clay?
No. Clay has a visual workflow builder and 150+ built-in data providers. ListPlus takes a different approach: natural language commands, AI agents with full API access, and waterfall enrichment across 15+ premium providers. If you need visual workflows, Clay may be the better fit. If you want AI to operate your pipeline autonomously, ListPlus is built for that.
Does ListPlus have a visual workflow builder?
No. Instead of building workflows visually column by column, you describe what you need in plain language. The AI understands your intent, selects the right enrichment providers, applies filters, and executes the task. For complex multi-step processes, you can chain commands or let an AI agent orchestrate the entire flow via the API.
How do I migrate my workflows from Clay?
Export your Clay tables as CSV and import them into ListPlus — your data is available immediately. For workflows, you’ll describe them in natural language instead of rebuilding them visually. Most teams find this faster: a Clay workflow with 8 columns often becomes a single sentence in ListPlus.
What about Clay’s 150+ data providers?
Clay integrates 150+ providers in their UI. ListPlus uses waterfall enrichment across 15+ premium providers (FullEnrich, Prospeo, CompanyEnrich, Serper, and more) with pay-when-found pricing. The waterfall approach tries multiple sources per record until data is found, which typically achieves comparable or better coverage for B2B contacts while only charging for successful lookups.
Is there a free tier?
Yes. ListPlus offers a free plan with 250 records and 25 enrichment credits. No credit card required, no time limit. Pro starts at €39/mo with CRM sync and 5,000 records. Premium at €79/mo includes 100,000 records and the AI Agent API. Clay starts at $167/mo with no free tier for production use.

Ready to move beyond Clay?
Start free and see the difference.

250 records, 25 credits, full AI commands. No credit card required.

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