Your CRM has the leads already
You need to know which records are usable, fill the gaps and sync back. Not build a new table.
Clay alternative
The Clay alternative for ready contacts, not table workflows.
Clay is a powerful spreadsheet for building enrichment flows. ListPlus starts from the other end: which contacts are ready for which job, and what is missing.
Readiness, not rows
100+ checks tell you per purpose what is ready, enrichable or unusable.
Your agent, your rules
MCP and REST on every list, with column-level permissions.
EU-hosted, free to start
Frankfurt hosting, free plan (import 25,000 records, edit 5,000), Pro from $55.
Comparison
Where the two differ.
Both enrich contacts with external providers. The working model is different.
| ListPlus | Clay | |
|---|---|---|
| Starting point | Readiness checks on a list, then enrichment where it matters | Table where each column runs an enrichment step |
| AI agents | MCP and REST per list, permissions per connection | AI columns and formulas inside the table |
| CRM | Two-way sync for HubSpot, Salesforce, Pipedrive, Sheets, Airtable, Notion | Integrations and exports |
| Inbox | Outlook add-in for reading, composing and calendar | Chrome extension |
| Hosting | EU (Frankfurt), credentials held by Pipedream | US-based |
| Entry | Free plan (import up to 25,000 records, edit 5,000, 25 credits), Pro $55, Premium $149 | Credit-based tiers, see clay.com |
Clay details describe the product as publicly documented. Check clay.com for current plans.
When ListPlus fits
Pick ListPlus when the list is the problem.
Three situations where a quality-first tool saves more time than a flow builder.
Your agent does the research
Claude or ChatGPT plans the work. ListPlus supplies the tools, the checks and a list to deliver into, under your permissions.
You work in Outlook
The add-in shows who is behind an email and enriches on demand, no browser extension.
When Clay fits
Pick Clay when you build flows.
An honest comparison names the other side too.
Many providers in one table
Clay's strength is chaining a large catalog of data providers column by column.
Custom scoring formulas
If your team writes formulas and scores inside a spreadsheet, Clay is built for that.
Chrome-first workflow
If your team lives in Chrome and Gmail, Clay's extension matches that.
Good to know.
Can I move a Clay table to ListPlus?
Export the table as CSV and import it. Columns are detected and typed, and the checks show what is ready.
Does ListPlus have its own database?
No. Contact search uses external sources, including an audience database of about 300 million profiles, with filters for role, location, industry and headcount.
How is enrichment billed?
In credits; e-mail and phone lookups are charged only when found. 1 credit is $0.035 with Pro or Premium, $0.06 on Basic. A verified email costs from 2 credits. Rates on the pricing page.
Continue exploring
Start with anything. End with contacts that are ready.
Try the sample list or bring your own starting point.