ListPlus Flows
Flows

Every lead checked, scored, enriched.Then in your CRM or sequencer.

Leads reach one list from forms, webhooks, research and 3,000+ apps. A score qualifies them, a waterfall enriches only the ones worth it, and a trigger you set up hands the ready ones to HubSpot, lemlist or Slack.

Start FreeOpen the sample flow — no account
  • Hosted in the EU
  • AI runs in the EU
  • DPA included
The flow of a sample list as a Sankey diagram: six ways in on the left (import, Chrome extension, webhook, form, added, AI research) flow into ICP A, ICP B and hidden, then into enriched, reachable, and finally HubSpot and a Slack alert. Drop-outs are gray.
The flow of the sample list, since it was created · Actual product↗
For RevOps, CRM admins and GTM engineers

Leads that qualify themselves. Credits only for the ones that fit.

Three examples of what a list with a few triggers takes off your plate. Pick the one that looks like your week.

Comes in
List
Triggers
Pipelines
TargetsHubSpotSlack #crm-hygiene

The funnel: how many of the leads that came in made it to the target

  1. 1,840Came in from HubSpot
  2. 1,840In the list
  3. 1,743Reachable (valid e-mail)
  4. 1,714Complete after filling
  5. 1,702Written back
Example with fictional data · every card opensThe whole flow for this case

Each case as its own page:Clean up the CRMInbound processOutbound

How a lead moves

Six stations. Every lead passes them in order.

Each station is one thing you set up once; from then on every new lead passes through by itself.

01 · Comes in

Many doors. One list.

  • App eventsTypeform, Calendly, Livestorm, HubSpot forms, Slack — any app with a trigger, 3,000+, delivers by itself.
  • Webhook and formn8n, Zapier, Make or your product post JSON; the list's own form takes entries from your site.
  • Connected toolsHubSpot, Salesforce, Pipedrive, Attio, Sheets, Notion, Airtable — and 3,000+ apps.
  • AI researchAgents research an audience you describe and hand over the matches with a fit score.
  • Find and Markets300 million profiles to filter; a market counted before you load a company.
  • Browser and inboxThe Chrome extension, forwarded e-mails, LinkedIn imports, a business card.
How inbound leads are routed
Nothing is written without you

Built for the people who answer for the data — and the credits.

A trigger you set up, or your click, releases every delivery. Every record shows where it came from and where it went. Data and AI stay in the EU.

  • Release you control

    Manual by default. Automatic with a daily cap; a pipeline pauses itself after repeated failures.

  • A ceiling, not an estimate

    An enrichment never spends past the maximum you accepted. A lookup that finds nothing costs nothing.

  • Hosted in Frankfurt

    App and working data on Vercel and Redis in the EU region. The DPA is part of the user agreement on every plan. Operator: salesperformer GmbH, Germany.

  • AI in the EU, no training

    Every model call runs in EU data centers by default, without retention and without training. A workspace owner can switch to models outside the EU.

What ListPlus never does
  • writes to your CRM without a trigger you set up or your click
  • sends an e-mail to a lead
  • spends past the ceiling you accepted
  • trains a model on your data
  • keeps a contact database of its own
Per delivered record
CRM (HubSpot, Salesforce, Attio)
2 credits
Pipedrive
4 credits
Sequencer (lemlist, Instantly), Slack, e-mail draft
1 credit
Google Sheets
2 credits
Webhook
0.25 credits
Another list, team e-mail
nothing

Triggers, scores, checks, forms, webhooks and lists cost nothing. Enrichment is priced per hit. A failed delivery is not charged.

Trust and hosting Sub-processors DPA Pricing

Good to know

Questions people ask about Flows.

Flows in the help center
What exactly is a flow in ListPlus?

Not a separate product. Every list is a flow: the ways records come in, the triggers that qualify and enrich them, the pipelines that take them elsewhere. "Flows" in the left bar shows all of them on one page, and each list has its own Flow funnel with the numbers.

Do I have to build a workflow first?

No. A list works without any trigger. Add one when you notice you are doing the same thing by hand: tag the right ones, hide the wrong ones, enrich the ones worth it, hand the ready ones on. Templates give you the common ones in a click.

Does enrichment run on every lead?

Only where a trigger says so. That is the point of qualifying first: a lead that is not your ICP never costs a credit. Enrichment is priced per hit; a lookup that finds nothing is not charged.

Does ListPlus send e-mails to my leads?

No. The e-mail draft target puts drafts into your own Gmail or Outlook; you read and send them yourself. Pipelines to Slack, your CRM or a webhook deliver records, not mail.

What does a flow cost?

Triggers, scores, checks, forms, webhooks and lists cost nothing. Enrichment is priced per hit, deliveries per record (the table above), app events 1 credit per event. Connected tools need Pro; Basic may take one tool for credits.

Do I still need Clay?

If you need a visual workflow builder with hundreds of columns, keep it. If you need leads in a list, checked, scored, enriched where it pays and in your CRM or sequencer by a trigger, this is the shorter way. There is no builder to learn, and the price per record is shown before you pick the target.

ListPlus

Set it up once. Every lead passes through by itself.

Open the sample flow to see a real list with its ways in, triggers and pipelines. Or start with your own.

Start FreeOpen the sample flow