ListPlus Enrich data

Data enrichment tool

Enrich B2B contactsand companies.

Find missing work emails, company details and buying signals. Enrich one record or many selected contacts in the same list.

Try a sample list Explore the workflow
In your working listSelected contacts
Maya ChenNorthwind Cloud
Before
Work emailMissing
IndustryMissing
After enrichment
Work emailmaya@northwind.example
IndustryCloud infrastructure

Existing values stay in place by default.

Example with fictional data.
Try the workflow

Choose the records. Add only what is missing.

Try it with sample contacts. Choose rows and missing fields, then see the search plan and result.

01Choose records02Review plan03Results in the list
Campaign contactsExample data
3 selected

Swipe the table to see more fields

selectedContactCompanyWork emailIndustry
Maya ChenInput: LinkedInNorthwind CloudMissingMissing
Luis OrtegaInput: name + companyAtlas SystemsMissingMissing
Nora WeberInput: domainVela Analyticsnora@vela.exampleMissing
Tom BeckerInput: domainNordlicht GmbHtom@nordlicht.exampleSoftware
01 / 03

Which details should be added?

Only gaps in the selected records are considered.

Interactive example with fictional data. No search is run and no credits are used.

Behind one click

Waterfall enrichment: search source by source.

ListPlus uses a LinkedIn URL, email, company name or domain to plan suitable search routes for each record. A multi-step run can continue after a miss, within the credit ceiling shown before it starts.

  1. 01
    Use what is known

    ListPlus reads the details already in each record.

  2. 02
    Find a suitable source

    Specialist providers supply contact and company data. Related fields can arrive in one call.

  3. 03
    Fill the gaps

    The standard list run fills empty cells. Its routes and credit ceiling are visible before it starts.

Details you already have
LinkedInEmailDomain
ListPlusFinds the right search route
Possible sources
ProspeoCompanyEnrichFullEnrich
Work emailIndustryPhone

The search route depends on the missing fields and the details already in the record.

A single provider action runs that one action. The multi-step list run can continue through suitable routes.
Possible search routes

Different sources for different gaps.

Three examples. ListPlus can use other providers when the task calls for them.

  • ProspeoFinds work emails and mobile numbers from a LinkedIn URL or a name and company.
  • CompanyEnrichAdds company details such as industry, size and location from a domain.
  • FullEnrichFinds contact details through its own waterfall of data sources.
How does FullEnrich search?

Within one FullEnrich step, its waterfall searches 20+ sources in sequence and verifies matches.

Start with
Name and company, optionally with a LinkedIn URL, to find a work email or mobile number. An existing email uses a separate reverse lookup for profile details.
Search
If one source has no suitable result, FullEnrich tries the next until it finds a match or reaches the end.
Result
Found details fill the selected gaps in the record. If nothing is found, the field stays empty.
Examples
FullEnrich names Clearbit, Wiza, ContactOut, Anymail Finder, Snov and Hunter on its website.
List rules

Build your own enrichment process

Set rules on a list. For example, find work emails for new decision makers and pass them on when the email is ready.

When
A new decision maker has no work email.
Then
Find the email. Set a credit limit per record and decide whether to fill empty fields or replace invalid values too.
Afterwards
A second rule sends records with an email through a pipeline to a sequencer or CRM.

ListPlus chooses a suitable provider from the data already in each record.

Dynamic columns

Add AI columns and lead scores to your list.

Use the enriched fields to write a short AI summary or score each lead. Preview the result, then filter or route by the new column.

AI column · example
Why does this company fit us? Use industry and company size.
Result in the listCloud infrastructure provider with the size and industry our team targets.
Lead score from rules and AI

Award points for clear criteria and, where useful, an AI statement. Preview the result before saving it.

Target industry+25
Company size fits+20
Relevant buying signal+30
Lead score75 / 100

Use the score to select, group or automatically pass on leads.

One record at a time

Need one detail? Start at the record.

Open a contact or company profile and fill a missing field directly. Other options let you look up company news, jobs or people when you need them.

More about the company

These options do different jobs. Their cards explain what you receive:

Fill fieldsIndustry, size, location or LinkedIn details in the current profile.
Research signalsCompany brief, news, jobs or other context, with sources where available.
Find peopleFind employees or decision makers and add them to a list.
Contact profile
Maya ChenNorthwind Cloud
KnownNorthwind Cloud
Work emailStill missing

Choose a suitable route and see the cost before requesting this field.

Example profile with fictional data.
When the list keeps working

Enrich qualifying leads automatically.

When a lead arrives from a form, webhook, app event or AI research, your rules can check it and fill missing data. Or tell the list's AI assistant: ‘Select contacts without a work email and enrich them.’

01New record

A lead enters the working list.

02Check & enrich

Your conditions select the useful leads and add missing fields.

03Hand off

Send to another list, a sequencer, your workflow or a CRM.

Your own AI agent can use these tools

Connect an agent through MCP or REST. You choose which checks, enrichment tools, columns and limits it can use.

Practical details

Before your first enrichment.

Can I select only records that need enrichment?

Yes. Filter or select records in a list. A quality check can also point to affected records and suggest a relevant enrichment.

What if the first source finds nothing?

The multi-step run can plan another suitable route within the credit ceiling you accepted. A single provider action from the menu runs only that action.

What will it cost?

For selected rows, ListPlus previews the steps, expected credits and a conservative ceiling before starting. Email and mobile lookups are charged on a hit; other actions have their own rules. AI usage is shown separately.

Will existing values be overwritten?

The standard list enrichment fills empty cells and keeps existing values. Automation targets can be configured with a different fill policy.

Is a found email verified for sending?

Finding a work address and checking its deliverability are separate actions. Verify the email before a campaign.

See what your list is missing.

Try the workflow with example contacts or bring your own data into ListPlus.

Open sample list Explore the app