Qualify first. Waterfall second.No credit spent on a lead you will never contact.
Four ways in, one list. Triggers tag ICP A and B and hide the rest; the enrich step runs a waterfall to a verified work e-mail only for ICP A; a hand-over trigger waits for "fits and reachable" and puts the lead into lemlist. Drafts for ICP B land in your own mailbox. No credit burns on leads you will never contact.
- Hosted in the EU
- AI runs in the EU
- DPA included
lemlistGmail / Outlook draftsThe funnel: how many of the leads that came in made it to the target
- 1,045Came in
- 1,012In the list
- 689ICP A or B
- 506Reachable (verified)
- 506Picked up by a trigger
- 464Delivered
Fits and reachable, then the sequencer.
A hand-over trigger waits for both: the ICP tag and a valid e-mail check. The pipeline checks required fields once more, releases 50 a day, and marks the record. ICP B gets a draft in your mailbox instead — ListPlus sends nothing.
lemlist, Instantly, Smartlead
Into the campaign you pick; 1 credit per delivered lead, nothing for a failure.
E-mail drafts
A first e-mail per lead from a template and the record's fields, into Gmail or Outlook drafts.
Funnel chart
Came in → in the list → ICP → reachable → picked up → delivered, since the list was created. You see where leads drop.
What is a waterfall in ListPlus?
The server plans each record's next step from what the row holds and tries the routes in order: LinkedIn URL → e-mail, name + company → e-mail, then verification. A miss moves on and costs nothing; a hit stops and is paid per hit. You name the fields and a budget per record; ListPlus picks the providers.
Where does Clay still fit?
If you need a visual workflow builder with hundreds of columns, keep it. If you need an audience in a list, qualified, enriched where it pays, and in the sequencer by a trigger, this is the shorter way. There is no builder to learn.
Does ListPlus send the e-mails?
No. The e-mail draft target writes drafts into your own Gmail or Outlook; you read and send. Sequencers send from their side; ListPlus only hands the lead over.
Does the AI run in the EU?
Yes, by default: every model call runs in EU data centers through the Vercel AI Gateway, without retention and without training. A workspace owner can switch to models outside the EU.
- Clean up the CRMFor CRM admins and RevOpsHubSpot in, 125 checks, fill the gaps, write back. The source wins.
- Inbound processFor RevOpsForms, bookings, webinars and n8n into one list. Score, route, hand over.
- All flowsThree examples of what a list with a few triggers takes off your plate. Pick the one that looks like your week.
Set it up once. Every lead passes through by itself.
Research, search and LinkedIn into one list. Qualify, waterfall-enrich, sequence.