Data Hygiene

Keep Your CRM Data Clean — Continuously, Not Just Once

Automated data hygiene that monitors quality, fills gaps, and fixes errors on autopilot. Stop firefighting dirty data — prevent it from happening.

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Free plan · No credit card · EU hosted

See how ListPlus monitors data quality, catches issues, and fixes them automatically.

The Problem

One-Time Cleanup Is Never Enough

You cleaned your CRM last quarter. It's already dirty again. Data hygiene isn't a project — it's a process. And manual processes don't scale.

Data Decay
25-30%
Data decays every year

People change jobs, companies rebrand, phone numbers go stale. A quarter of your CRM becomes inaccurate every 12 months — whether you notice or not.

Fresh Dirt
1 day
Until data gets dirty again

You just finished a massive cleanup. Tomorrow, a new import brings duplicates, inconsistent formatting, and missing fields. One-time cleaning is a losing game.

Manual Limits
∞
Manual hygiene doesn't scale

With 10,000+ records, manually checking names, emails, phone formats, and duplicates is a full-time job. Your team has better things to do.

Lost Deals
20-30%
Missed opportunities from dirty data

Sales teams using dirty CRM data miss 20-30% of qualified opportunities due to outdated contacts, wrong job titles, and invalid emails. The cost compounds silently every quarter.

The Real Cost
You fix the same broken data every Monday — and it's already stale again by Friday.

Cleanup is a project. Hygiene is a system. You need the system.

The Solution

Data Hygiene on Autopilot

ListPlus monitors your data quality continuously, enriches missing fields automatically, and catches problems before they reach your sales team.

Monitor
Continuous Quality Monitoring

Every record gets a quality score from 0 to 10. Track scores over time, spot degradation early, and know exactly which records need attention.

  • Quality score per record — see health at a glance
  • Track data quality trends over time
  • Automatic alerts when quality drops below threshold
  • 107+ checks: email validity, formatting, completeness, consistency
Data quality monitoring dashboard with quality scores and checks
Enrich
Automated Enrichment to Fill Gaps

Missing an email? Phone number? Company data? ListPlus cascades through 15+ providers to fill every gap — automatically, as new records arrive.

  • Waterfall enrichment through 15+ providers
  • Fill missing emails, phone numbers, and LinkedIn URLs
  • Company data lookup from domain — industry, size, location
  • Pay only for found results — no credit wasted on misses
Waterfall enrichment filling missing contact data automatically
Deduplicate
Smart Deduplication

Duplicates creep in from every import, form submission, and CRM sync. ListPlus finds them with fuzzy matching and helps you merge without losing data.

  • Fuzzy matching catches near-duplicates (typos, name variations)
  • Intelligent merge suggestions — keep the best data from each record
  • Configurable match rules (email, name+company, phone)
  • Preserve the most complete record automatically
Sync
CRM Sync Keeps Everything Clean

Clean data flows back to your CRM automatically. Field-level control ensures enrichment never overwrites your team's manual work.

  • Bidirectional sync with HubSpot, Salesforce, and more
  • Field-level control — choose exactly what gets updated
  • Fill-only-empty mode — never overwrite manual edits
  • Full audit trail for every change
CRM sync settings with field-level control
The Difference

Reactive Cleanup vs. Proactive Hygiene

With ListPlus
✓Continuous monitoring catches issues in real time
✓Quality scores alert you before data degrades
✓Automatic duplicate detection and merge suggestions
✓Waterfall enrichment fills gaps automatically
✓Quality score per record (0-10) with trend tracking
✓Proactive hygiene — prevent problems before they happen
Without ListPlus
✗Quarterly cleanup projects that take weeks
✗Data decays silently between cleanups
✗Manual deduplication after every import
✗Missing fields stay empty until someone notices
✗No way to measure data quality objectively
✗Reactive firefighting — fix problems after damage is done
The Three Pillars

Score. Enrich. Deduplicate.

Score & Monitor

Every record gets a quality score based on 107+ checks. Track trends, set thresholds, get alerts. Know your data health at all times.

Enrich & Fill

Waterfall through 15+ providers to fill missing emails, phones, company data, and LinkedIn URLs. Runs automatically on new and existing records.

Deduplicate & Merge

Fuzzy matching finds duplicates that exact matching misses. Merge records intelligently — keeping the most complete and most recent data.

From €39/mo

Free plan with 250 records. Pro from €39/mo (5,000 records, all quality checks, enrichment providers). Premium from €79/mo adds CRM sync and AI Agent API. No per-seat pricing.

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FAQ

Frequently Asked Questions

What is data hygiene?
Data hygiene is the ongoing process of maintaining clean, accurate, and complete data in your CRM and databases. Unlike one-time data cleaning, hygiene is continuous — it includes monitoring data quality, enriching missing fields, removing duplicates, and fixing formatting issues as they happen, not after they've caused damage.
How often should CRM data be cleaned?
Continuously. CRM data decays 25-30% per year as people change jobs, companies rebrand, and contact information goes stale. Quarterly or annual cleanups leave months of degraded data in between. With ListPlus, quality monitoring runs continuously and enrichment triggers automatically — so your data never gets the chance to go stale.
What's the difference between data cleaning and data hygiene?
Data cleaning is a one-time project: you find errors, fix them, and move on. Data hygiene is the ongoing discipline of preventing errors from accumulating. Think of it like brushing your teeth (hygiene) vs. going to the dentist for a deep cleaning. ListPlus handles both — but the real value is in the continuous hygiene that keeps your CRM healthy every day.
How does automated data hygiene work in ListPlus?
ListPlus runs 107+ quality checks on every record: email validation, phone format normalization, name standardization, duplicate detection, and more. Each record gets a quality score (0-10). When issues are found, ListPlus can auto-fix formatting problems and enrich missing fields through 15+ data providers. Clean data syncs back to your CRM automatically.
Which CRMs does ListPlus integrate with?
ListPlus currently integrates with HubSpot via OAuth (one-click connection). Salesforce, Pipedrive, and other CRM integrations are on the roadmap. You can also import and export via CSV, or use the API and MCP server for custom integrations with any system.
How does ListPlus compare to data quality tools like ZoomInfo?
ZoomInfo focuses on providing contact data (at $15,000+/year). ListPlus is a data quality management platform that works with any data source. You get 107+ quality checks, waterfall enrichment through 15+ providers (including ZoomInfo-grade data via FullEnrich), deduplication, and CRM sync — starting at €39/mo. ListPlus also gives you full control over your data with EU hosting and no vendor lock-in.

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