ListPlus Data Hygiene

Data Hygiene

Keep Your CRM Data Clean — Every Time, Not Just Once

Data hygiene you can repeat: the same 100+ checks score every import, enrichment fills the gaps that matter, and you sync back only what is ready. Stop firefighting dirty data — make cleanup a routine.

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Free plan · No credit card · EU-hosted

See how ListPlus scores data quality, catches issues, and helps you fix them.
The Problem

One-Time Cleanup Is Never Enough

You cleaned your CRM last quarter. It's already dirty again. Data hygiene isn't a project — it's a process. And manual processes don't scale.

Data Decay~25%

Data decays every year

People change jobs, companies rebrand, phone numbers go stale. Industry estimates put decay at roughly a quarter of a CRM every 12 months — whether you notice or not.

Fresh Dirt1 day

Until data gets dirty again

You just finished a massive cleanup. Tomorrow, a new import brings duplicates, inconsistent formatting, and missing fields. One-time cleaning is a losing game.

Manual Limits∞

Manual hygiene doesn't scale

With 10,000+ records, manually checking names, emails, phone formats, and duplicates is a full-time job. Your team has better things to do.

Lost DealsSilent

Missed opportunities from dirty data

Outdated contacts, wrong job titles, and invalid emails mean outreach that never lands. The cost compounds silently every quarter.

The Real Cost

You fix the same broken data every Monday — and it's already stale again by Friday.

Cleanup is a project. Hygiene is a routine. You need the routine.

The Solution

Data Hygiene as a Routine

ListPlus scores every record, fills missing fields through multiple providers, and shows you what is ready before it reaches your sales team.

Score

Quality Scoring on Every Import

Every record gets a quality score from 0 to 10. Re-run the same checks after each import or sync and know exactly which records need attention.

  • Quality score per record — see health at a glance
  • Re-run all checks after every import or sync
  • Dynamic sublists collect the records that fail a check
  • 100+ checks: email validity, formatting, completeness, consistency
Data quality panel with quality scores and checks
Enrich

Enrichment to Fill Gaps

Missing an email? Phone number? Company data? ListPlus queries multiple providers — one of them a 20-source waterfall — to fill the gaps in the records you select.

  • Enrichment through multiple providers, picked per field
  • Fill missing emails, phone numbers, and LinkedIn URLs
  • Company data lookup from domain — industry, size, location
  • E-mail and phone lookups: credits only when found
Enrichment filling missing contact data
Deduplicate

Smart Deduplication

Duplicates creep in from every import, form submission, and CRM sync. ListPlus finds them with fuzzy matching and helps you merge without losing data.

  • Fuzzy matching catches near-duplicates (typos, name variations)
  • Intelligent merge suggestions — keep the best data from each record
  • Match rules by email, phone, LinkedIn URL, or name + company
  • Keep the most complete record when merging
Sync

Two-Way Sync Brings Clean Data Back

Clean data flows back to your CRM when you sync. Field mapping gives you control over what gets written, and enrichment results can be merged into empty cells only.

  • Two-way sync with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, and Notion
  • Field-level mapping — choose exactly what gets updated
  • Fill-only-empty when merging enrichment — manual edits stay untouched
  • You trigger the write-back — nothing changes in your CRM without you
Sync settings with field-level mapping
The Difference

Reactive Cleanup vs. Repeatable Hygiene

With ListPlus
The same checks run on every import in minutes
Quality scores show which records went stale
Duplicate detection with merge suggestions
Enrichment fills gaps in the records you pick
Quality score per record (0-10) after every run
A routine — check, enrich, sync back what is ready
Without ListPlus
Quarterly cleanup projects that take weeks
Data decays silently between cleanups
Manual deduplication after every import
Missing fields stay empty until someone notices
No way to measure data quality objectively
Reactive firefighting — fix problems after damage is done
The Three Pillars

Score. Enrich. Deduplicate.

Score

Every record gets a quality score based on 100+ checks. Re-run them whenever data comes in and know your data health before you send.

Enrich & Fill

Multiple providers fill missing emails, phones, company data, and LinkedIn URLs. Run it on new records, existing ones, or a selection — you choose.

Deduplicate & Merge

Fuzzy matching finds duplicates that exact matching misses. Merge records intelligently — keeping the most complete data.

From $55/mo

Basic plan: $0, import up to 25,000 records, edit 5,000, 25 credits and all quality checks. Pro at $55/mo: 100,000 records, 250 credits, Google Sheets, Airtable and Lemlist. Premium at $149/mo: 1,000,000 records, 1,000 credits and CRM sync. AI Agent API on every plan, even the free one. No per-seat pricing.

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FAQ

Frequently Asked Questions

What is data hygiene?

Data hygiene is the ongoing process of maintaining clean, accurate, and complete data in your CRM and databases. Unlike one-time data cleaning, hygiene is repeated — it includes scoring data quality, enriching missing fields, removing duplicates, and fixing formatting issues every time new data comes in, not after it has caused damage.

How often should CRM data be cleaned?

Regularly — ideally with every import. Industry estimates put CRM data decay at roughly a quarter per year as people change jobs, companies rebrand, and contact information goes stale. Quarterly or annual cleanups leave months of degraded data in between. With ListPlus, you re-run the same checks and enrichment on every list, so cleanup becomes a routine instead of a project.

What's the difference between data cleaning and data hygiene?

Data cleaning is a one-time project: you find errors, fix them, and move on. Data hygiene is the ongoing discipline of preventing errors from accumulating. Think of it like brushing your teeth (hygiene) vs. going to the dentist for a deep cleaning. ListPlus handles both — but the real value is in making the hygiene routine fast enough to repeat.

How does data hygiene work in ListPlus?

ListPlus runs 100+ quality checks on every record: email validation, phone format normalization, name standardization, duplicate detection, and more. Each record gets a quality score (0-10). When issues are found, quick fixes resolve formatting problems and enrichment fills missing fields through multiple data providers. When you are done, you sync the clean data back to your CRM.

Which CRMs does ListPlus integrate with?

On Premium, ListPlus syncs two-way with HubSpot, Salesforce, Pipedrive and Notion via Pipedream (OAuth). Pro includes Google Sheets, Airtable and Lemlist. You can also import and export via CSV or Excel on every plan, or use the AI Agent API and MCP server for custom integrations with any system.

How does ListPlus compare to data quality tools like ZoomInfo?

ZoomInfo is primarily a contact database. ListPlus is a data quality tool that works with any data source: 100+ quality checks, enrichment through multiple providers, deduplication, and two-way sync — with a free plan and Pro from $55/mo. Your data stays EU-hosted and exports at any time, so there is no vendor lock-in.

Start Your Data Hygiene Routine | Today

Free plan · No credit card · Quality checks included

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