Keep Your CRM Data Clean — Continuously, Not Just Once
Automated data hygiene that monitors quality, fills gaps, and fixes errors on autopilot. Stop firefighting dirty data — prevent it from happening.
Start Free→See how ListPlus monitors data quality, catches issues, and fixes them automatically.
One-Time Cleanup Is Never Enough
You cleaned your CRM last quarter. It's already dirty again. Data hygiene isn't a project — it's a process. And manual processes don't scale.
People change jobs, companies rebrand, phone numbers go stale. A quarter of your CRM becomes inaccurate every 12 months — whether you notice or not.
You just finished a massive cleanup. Tomorrow, a new import brings duplicates, inconsistent formatting, and missing fields. One-time cleaning is a losing game.
With 10,000+ records, manually checking names, emails, phone formats, and duplicates is a full-time job. Your team has better things to do.
Sales teams using dirty CRM data miss 20-30% of qualified opportunities due to outdated contacts, wrong job titles, and invalid emails. The cost compounds silently every quarter.
Data Hygiene on Autopilot
ListPlus monitors your data quality continuously, enriches missing fields automatically, and catches problems before they reach your sales team.
Every record gets a quality score from 0 to 10. Track scores over time, spot degradation early, and know exactly which records need attention.
- Quality score per record — see health at a glance
- Track data quality trends over time
- Automatic alerts when quality drops below threshold
- 107+ checks: email validity, formatting, completeness, consistency

Missing an email? Phone number? Company data? ListPlus cascades through 15+ providers to fill every gap — automatically, as new records arrive.
- Waterfall enrichment through 15+ providers
- Fill missing emails, phone numbers, and LinkedIn URLs
- Company data lookup from domain — industry, size, location
- Pay only for found results — no credit wasted on misses

Duplicates creep in from every import, form submission, and CRM sync. ListPlus finds them with fuzzy matching and helps you merge without losing data.
- Fuzzy matching catches near-duplicates (typos, name variations)
- Intelligent merge suggestions — keep the best data from each record
- Configurable match rules (email, name+company, phone)
- Preserve the most complete record automatically
Clean data flows back to your CRM automatically. Field-level control ensures enrichment never overwrites your team's manual work.
- Bidirectional sync with HubSpot, Salesforce, and more
- Field-level control — choose exactly what gets updated
- Fill-only-empty mode — never overwrite manual edits
- Full audit trail for every change

Reactive Cleanup vs. Proactive Hygiene
Score. Enrich. Deduplicate.
Score & Monitor
Every record gets a quality score based on 107+ checks. Track trends, set thresholds, get alerts. Know your data health at all times.
Enrich & Fill
Waterfall through 15+ providers to fill missing emails, phones, company data, and LinkedIn URLs. Runs automatically on new and existing records.
Deduplicate & Merge
Fuzzy matching finds duplicates that exact matching misses. Merge records intelligently — keeping the most complete and most recent data.
From €39/mo
Free plan with 250 records. Pro from €39/mo (5,000 records, all quality checks, enrichment providers). Premium from €79/mo adds CRM sync and AI Agent API. No per-seat pricing.
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