How does AI lead generation work with ListPlus?
You connect your AI agent (Claude, ChatGPT, any MCP client, or your own code) to a ListPlus list through a single API endpoint. The agent reads the list schema, then uses the API actions to research prospects, enrich contact data through multiple providers, run quality checks, and tag or sort the leads that are ready — within the permissions you set. Sending leads to your CRM or sequencer remains your call.
Which AI models can I use?
Any client that can make HTTP requests works with the ListPlus AI Agent API: Claude and ChatGPT, any MCP client via the MCP server at /mcp/{token}, or your own scripts via REST at /d/{token}. No proprietary SDK required.
What research tools are built in?
Your AI agent gets access to 6 research tools out of the box: Google Search (web, news, places, scholar — free), website scraping (free), HackerNews search (free), Reddit search (10 credits), X/Twitter search (3 credits per 100 tweets), and company lookup (0.25 credits). No additional API keys needed.
How accurate is AI-generated lead data?
ListPlus doesn't generate contact data — it looks it up and checks it. E-mail and phone lookups are charged only when found. Every lead gets a quality score from 0-10 based on 100+ automated checks covering email validity, phone format, company data completeness, and more. You always know which data you can trust.
Is this different from Clay's AI workflows?
Yes. Clay is built around visual workflows you assemble block by block, and it is US-hosted. ListPlus gives your AI agent a single self-describing API endpoint plus an MCP server — the agent works out the steps itself. ListPlus is EU-hosted, ships 100+ built-in quality checks, has a free plan, and starts at $55/mo.
Can I use this with my existing CRM?
Yes. On Premium, ListPlus connects to HubSpot, Salesforce, and Pipedrive via Pipedream (OAuth) with two-way sync. Your AI agent enriches and qualifies leads in ListPlus; you then sync the results back to your CRM. CSV/Excel import works on every plan, Google Sheets and Airtable from Pro.