CRM Enrichment

CRM data enrichment that runs itself.

40% of your CRM contacts have missing or outdated data. ListPlus connects to your CRM and fixes that automatically. Your data never leaves our secure EU environment — AI receives commands, not your contacts.

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No credit card · EU-hosted · AI never sees your CRM data

ListPlus CRM Enrichment
The Problem

The CRM data problem.

Your team spends hours every week cleaning data that decays faster than you can fix it.

Email Quality
30–40%
Invalid emails in your CRM

Contacts change jobs, domains expire, typos slip through. Every bounced email hurts your sender reputation.

Phone Match
50%+
Missing phone numbers

Half your records have no direct dial. Your SDRs waste time searching LinkedIn instead of selling.

Decay Rate
25%
Outdated job titles

A quarter of your contacts changed roles in the last year. You’re pitching the wrong person.

Duplicates
15–20%
Duplicate records

Same person, three records. Your reps step on each other’s toes and your reporting is off.

The Real Cost
Your team fixes the same broken data every Monday — and it’s already stale by Friday.

Manual cleanup doesn’t scale. You need a system that keeps data fresh automatically.

The Solution

How ListPlus solves it.

Connect your CRM, enrich missing data from 15+ providers, clean everything automatically — and sync it back. A complete contact enrichment tool with waterfall lookup.

Connect
Live CRM connection

OAuth-based, bidirectional sync. No CSV exports, no manual imports. Changes flow both ways in real time.

  • One-click OAuth setup for HubSpot, Salesforce, Pipedrive
  • Bidirectional sync — enriched data writes back automatically
  • Field mapping with custom property support
  • 3,000+ additional integrations via Pipedream
CRM import and connection interface
Enrich
Waterfall enrichment from 15+ providers

Don’t rely on a single data source. ListPlus queries multiple providers in sequence until it finds verified data.

  • Email verification, phone lookup, company data
  • Pay only when data is found — no wasted credits
  • Automatic provider rotation for best coverage
  • LinkedIn profile enrichment included
Waterfall enrichment from multiple providers
Clean
Automatic data cleaning with 107+ checks

ListPlus runs quality checks on every record: format validation, duplicate detection, standardization, and more.

  • Email format validation and disposable email detection
  • Phone number normalization to E.164
  • Country and city standardization
  • Job title and company name cleanup
Automatic data quality checks
The Pipeline

Pull. Clean. Enrich. Route.

Four stages, fully automated. From raw source to campaign-ready lead in your CRM — without manual cleanup in between.

1 · Pull

Every source. One pipeline.

Live API connections

Connect HubSpot, Salesforce, Google Sheets, or Airtable via OAuth. No CSV exports — ever. Changes sync both ways.

Any file format

Drag and drop CSV or Excel files. Auto-detect columns, clean headers, start enriching immediately.

3,000+ apps via Pipedream

Lemlist, Instantly, Slack, or any tool in your stack. If it has an API, ListPlus can connect to it.

2 · Clean

Messy data in. Clean data out.

Natural language commands

"Normalize all phone numbers to E.164." "Standardize country names to ISO." Just describe what you need — no code.

107+ data quality checks

Email validation, duplicate detection, phone formatting, company name normalization — all built in and running automatically.

Bulk operations

Fix thousands of records at once. Merge duplicates, standardize countries, generate salutations — in seconds, not hours.

3 · Enrich

15+ providers. One waterfall. 80%+ coverage.

Waterfall enrichment

FullEnrich waterfall (Apollo, Hunter, Lusha, Cognism, ContactOut, 15+ providers), Prospeo for LinkedIn & person lookup, Serper for Google-powered LinkedIn URL search. Triple-verified emails.

Company enrichment

CompanyEnrich for firmographics, revenue, headcount, industry, tech stack, and funding data — from domain or company name. Full company profiles from a single input.

Pay only for results

Credits consumed only when data is actually found and verified. No wasted spend on empty lookups.

4 · Route

Leads move when they're ready. Not before.

Dynamic sublists

Define "campaign-ready" criteria: verified email + company data + decision-maker role. Contacts move automatically when they qualify.

Trigger actions

When a lead enters "Campaign Ready" — update HubSpot, add to Lemlist sequence, or notify your team via Slack. All automatic.

Schedule & automate

Run daily, weekly, or on new CRM records. Your pipeline operates itself — data quality on autopilot.

CRM Integrations

Built for the CRMs you already use.

Enrich HubSpot contacts automatically

  • OAuth connection — set up in 60 seconds
  • Enrich contacts, companies, and deals in bulk
  • Write enriched data back to custom HubSpot properties

Clean Salesforce data at scale

  • Connect via OAuth with field-level permissions
  • Enrich leads, contacts, and accounts automatically
  • Deduplicate records and standardize picklist values

Keep Pipedrive up to date

  • Live sync for contacts and organizations
  • Auto-enrich new deals as they enter your pipeline
  • Map enriched fields to custom Pipedrive fields
See all integrations →
The Difference

Before and after ListPlus.

After
✓United States
✓john@gmail.com (verified)
✓Phone: +1 415 555 0123
✓Title: VP of Marketing
✓Company: Microsoft Corporation
✓1 clean, merged record
Before
✗US / USA / United States / Amerika
✗john@gmial.com (typo, invalid)
✗Phone: (empty)
✗Title: “marketing”
✗Company: “microsoft”
✗3 duplicate records for same person
Automation

Schedule it and forget it.

Set up once. ListPlus keeps your CRM clean without any manual work.

Weekly cleanup runs

Schedule automatic quality checks and enrichment runs. Every Monday your CRM starts the week with clean data.

New record triggers

When a new contact enters your CRM, ListPlus enriches it automatically — before your rep even opens the record.

Auto sync-back

Enriched and cleaned data flows back to your CRM automatically. No manual export, no copy-paste.

Start free. CRM sync from €39/mo.

Free plan includes 100 enrichment credits. CRM integrations and automation available on Pro and Premium plans.

See pricing details
FAQ

Frequently asked questions.

How does the CRM connection work?
ListPlus connects to your CRM via OAuth — the same secure standard used by Google and Microsoft. You authorize access in one click, choose which fields to sync, and ListPlus handles the rest. No API keys to manage, no CSV exports.
Which CRMs are supported?
ListPlus supports HubSpot, Salesforce, and Pipedrive natively with OAuth connections. Additionally, 3,000+ apps are available through our Pipedream integration, including Airtable, Google Sheets, Notion, and more.
Does it work with custom CRM fields?
Yes. ListPlus reads your CRM’s custom properties and lets you map enriched data to any field — standard or custom. This works for contacts, companies, and deals across all supported CRMs.
How much does CRM enrichment cost?
ListPlus is free to start with 100 enrichment credits included. CRM sync and automation are available from €39/mo on the Pro plan. Enrichment credits are pay-as-you-go, starting at €10 for 1,000 credits. You only pay when data is actually found.
Is my CRM data safe?
Yes. ListPlus is hosted in the EU (Frankfurt). Data is encrypted in transit and at rest. We use scoped OAuth tokens with minimal permissions, and all data is automatically deleted after your configured retention period. We never sell or share your data with third parties.
What is the best data enrichment tool in 2026?
ListPlus combines waterfall enrichment from 15+ providers, automated quality checks, and live CRM sync in one platform. Unlike standalone enrichment tools, ListPlus validates and cleans data before syncing it back to your CRM.

Your CRM data
deserves better.

Start enriching for free — no credit card required.

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