Clay pricing in 2026, explained

Clay rebuilt its pricing on March 11, 2026. Instead of one credit meter there are now two currencies: Data Credits for the data you buy and Actions for the work Clay does with it. The plan you are on decides how many of each you get, and also which features you can use at all. This guide walks through the plans, the two currencies, what changed, and how to estimate the number that matters most: what one contact you can actually send to costs you.

All plan details below are taken from clay.com/pricing and Clay's own pricing announcement, checked on October 2, 2026. Clay's pricing page uses sliders for credit tiers, so your exact quote depends on the volume you choose. Always confirm on clay.com before you budget.

The four plans at a glance

• Free: $0. 500 Actions and 100 Data Credits per month, up to 200 rows per table. No phone numbers, no CRM integrations, no email campaign integrations.
• Launch: from about $167 per month billed annually (higher when billed monthly). 15,000 Actions per month plus a Data Credit tier you choose. Adds phone enrichment, job-change signals, email campaign integrations and scheduled enrichment runs.
• Growth: from about $446 per month billed annually (higher when billed monthly). 40,000 Actions per month plus a Data Credit tier. Adds CRM auto-sync and enrichment, HTTP API calls, web intent and priority support.
• Enterprise: custom annual contract. Adds SSO and role-based access and a dedicated growth strategist.

The gate most small teams run into is Growth. If you want Clay to keep your CRM in sync automatically, or to call any external API from a table, you need the Growth plan.

Two currencies: Data Credits and Actions

Data Credits pay for data from Clay's marketplace: emails, phone numbers, company data and so on. Clay lists them from $0.05 each, getting cheaper with volume. On Launch and Growth, unused Data Credits roll over up to twice your monthly amount.

Actions pay for orchestration: running enrichments and tables, calling AI models, sending data to other systems and exporting it. Actions reset every billing cycle and do not roll over. If you bring your own provider API keys, you skip the Data Credits for those lookups but still spend Actions.

The price per credit is rarely what makes a Clay bill surprising. The costs that hurt come from somewhere else, as the next sections show.

What changed in March 2026

• The old plans (Starter, Explorer at $349, Pro at $800) were replaced by Launch, Growth and Enterprise for new customers. Existing customers could stay on their legacy plans.
• Clay cut the price of Data Credits by 50 to 90 percent according to its own announcement, and moved the cost of orchestration into Actions.
• HTTP API access, previously available on Explorer, is now part of Growth.
• New products such as Audiences, Workflows and the Sequencer are tied to the new plans.

The reaction was mixed. Cheaper data was welcomed. Independent builders and small agencies, who had relied on the $349 Explorer plan for API access, said the jump to Growth priced them out.

What actually drives your bill

• Rows you enrich but never use. If 30 percent of an imported list has no usable person, a role address like info@ or a disposable domain, enriching the whole list means paying for rows that will never be sent.
• Re-runs. Tables run automatically on new and changed rows by default. Changing a setting or adding rows by mistake can trigger runs you did not plan. Clay's own documentation warns that auto-run can cause unnecessary credit usage.
• AI and research columns. Every row that runs an AI prompt costs Actions, whether or not the answer turns out to be useful.
• Plan gates. CRM sync and HTTP calls push many teams from Launch to Growth, which is the single biggest step in the bill.

How to estimate what one ready contact costs

The useful number is not the price per credit. It is what you pay per contact that actually ends up in a campaign or in your CRM. A simple way to calculate it:

1. Take your monthly plan fee.
2. Add the Data Credits and Actions you spent on a list, including re-runs and AI columns.
3. Divide by the number of contacts that were actually sent or synced, not by the number of rows you imported.

Run this once on a real list and the gap between rows imported and contacts used is usually the biggest lever. Every unusable row you enrich raises the cost of every good one.

Five ways to spend less, with any tool

• Check before you enrich: remove duplicates, role addresses, disposable domains and rows without a person or company before any paid lookup runs.
• Enrich only what is missing for the job. A cold email list needs a verified work email; it does not need a mobile number.
• Verify emails right before sending, not months earlier. B2B contact data goes stale at roughly two to three percent per month.
• Turn off automatic runs where you do not need them, and use run conditions so a column only runs when its input exists.
• Look at cost per used contact every month, not credits per lookup.

Where ListPlus fits

ListPlus starts from the other end. You import a list, ListPlus recognizes what each column contains and runs more than 100 checks for free. Then you pick the job, such as cold email, CRM import or cold calling, and every row is marked ready, enrichable or unusable. You enrich only the enrichable rows, and the maximum credit cost is shown before anything runs. Most lookups are charged only when data is found.

Pricing is simple: the free plan imports up to 25,000 records and edits 5,000, with 25 credits to start. Pro is $55 per month, Premium $149 per month and includes HubSpot, Salesforce and Pipedrive sync. Credits cost $0.035 on Pro and Premium and never expire; a verified email starts at 2 credits. If you love building flows column by column, Clay is built for that. If you mainly want the list to be right before it goes out, start with a check.