What is a data enrichment tool?
A data enrichment tool takes your existing contact or company data and fills in missing information — emails, phone numbers, job titles, company details, LinkedIn URLs. ListPlus goes beyond basic enrichment by combining multiple data providers in a waterfall, running 100+ quality checks, and syncing clean data to your CRM. It's a complete B2B data enrichment platform, not just a single-provider lookup.
How does waterfall enrichment work?
Waterfall enrichment cascades through multiple data providers in sequence. When you enrich a contact, ListPlus first tries the best provider for that input type. If it misses, the next provider in the chain tries — FullEnrich (which itself waterfalls through 20+ sources), Prospeo, CompanyEnrich, Serper, and others. This gives you more coverage than any single provider.
Which data providers are included?
ListPlus integrates multiple B2B data providers: FullEnrich (a waterfall across 20+ sources), Prospeo for LinkedIn and person lookup, CompanyEnrich and CompaniesAPI for company data, MillionVerifier for email verification, Serper for Google-powered LinkedIn URL search, and Enrich.so and HarvestAPI for LinkedIn profile data. You access all of them through a single interface and one credit system — no separate subscriptions needed.
How much does data enrichment cost?
1 credit is $0.035 with Pro or Premium, $0.06 on Basic. A verified email via Prospeo costs 2 credits, via FullEnrich 4 credits; a person lookup by name and company 6 credits; company data by domain 0.25 credits; email verification 0.3 credits. E-mail and phone lookups are charged only when found. Every plan includes credits (Basic 25, Pro 250, Premium 1,000), and packs start at 150 credits for $6. Credits never expire.
Is ListPlus GDPR compliant?
ListPlus is EU-hosted (Frankfurt) on Vercel (SOC 2 Type 2). CRM credentials are held by Pipedream (SOC 2 Type 2) via OAuth and can be revoked in your CRM. Lists are stored encrypted and persist until you delete them; temporary lookup results expire. Your lists are never sent to an AI model as a whole — AI commands get your instruction and the column structure, AI checks get only the values they check. Enrichment providers receive the identifier being enriched (email, LinkedIn URL, domain). A DPA is available on request for every plan.
How is ListPlus different from Clay?
Clay is built around visual workflows that you assemble for every enrichment sequence. ListPlus starts at $55/mo with a free plan, connects to your CRM via OAuth, and runs waterfall enrichment from a natural-language command. Key differences: EU hosting (Clay is US-hosted), 100+ built-in quality checks, a full read+write API and MCP server for AI agents, and e-mail and phone lookups charged only when found.