Markets: size a market before you load companies

Updated Markdown

Markets (Märkte) is the third mode of Segments, next to People and Companies. Instead of showing a list of results, it first shows how many companies match your filters — as a total and as a bar chart per property. You narrow the market step by step and load company records only when the numbers look right. Open Segments in the left navigation and switch to Markets at the top right of the filter pane.

Narrow by numbers#

The filters are on the left, the charts on the right. Each chart is one property — Region, Industry, NAICS code, Employees, Revenue, Company type and more — with one bar per value and the number of companies behind it.

  • Click a bar, or add a filter on the left, to pick a value. Picking costs nothing: you can pick as many values as you like, the numbers turn pale to show they still belong to the state before.
  • Click Calculate (the button reads "Calculate · 1 credit"; it is at the bottom of the filter pane and, while a choice is pending, above the charts) to count the market for everything you picked — in one step.
  • Several values of one property mean "any of these" — except Teams, Keywords and Technologies, where all must fit, and Headcount growth, which takes one value.
  • Charts you have not opened yet show only their title. Click the title to count that property too.
  • Some charts appear once they make sense — after you picked one value and clicked Calculate: the countries of a region, the states of a country (where it has any), the parts of an industry. They start closed; click the title to count them.

In the Industry filter you can open a main industry to tick single parts of it, or type a word — also one the industry names do not use, such as "fashion".

Many companies carry no value for a property (revenue is known for a small share only). Charts where a company has one value only — size, revenue, type, growth — say below the bars how many are "Not stated", as long as nothing is picked in that chart.

NAICS codes#

NAICS is the standard industry classification of the United States, Canada and Mexico. In the NAICS codes filter you can open a sector and go down level by level, or type a code or a word. A word the official titles do not use — "fashion", for example — is matched to the fitting codes for you. Several codes mean "any of them". A NAICS code takes the place of the Industry filter.

The NAICS code chart shows the same tree with numbers: the arrow at the right of a bar opens the level below it.

What it costs#

  • Calculating: 1 credit each time you click Calculate for a new combination of filters. Picking values, opening a chart and walking the NAICS tree cost nothing, and neither does a combination calculated within the last hour (by anyone) or the whole market with no filter set.
  • Loading companies: 0.25 credits per company.

You always load a sample first — 10, 25 or 50 companies, with the price on the button. When the sample is there and looks right, you can load more — a number you choose, the price is on the button — or all of them, which asks you to confirm with the price. One search hands over at most 1,000 companies; narrow the market further if you need a different part of it.

From companies to contacts#

Use Add below the loaded companies to put them into a list. In the list you can then find the contacts at these companies.

Related topics: categories-audience-database · filters-explained · categories-to-list · price-list · provider-companyenrich.

FAQ#

What is Markets in ListPlus?#

Markets is the third mode of Segments, next to People and Companies. It shows how many companies match your filters — a total and a bar chart per property — before you load any company. Open Segments in the left navigation and switch to Markets at the top right of the filter pane.

How do I find out how big a market is?#

Open Segments, switch to Markets, pick values by clicking bars or adding filters on the left, and click Calculate. You get the number of matching companies and a breakdown by region and company size; click a chart's title (Industry, Revenue …) to count that property too. One calculation costs 1 credit.

What does Markets cost?#

Picking values is free; each click on Calculate for a new combination of filters costs 1 credit. Loading companies costs 0.25 credits per company. Opening a chart, walking the NAICS tree, a combination calculated within the last hour and the whole market with no filter set cost nothing.

Why do I have to click Calculate in Markets?#

Picking values only notes your choice, so you can set several filters and pay once. The numbers turn pale while they still show the state before; Calculate counts everything you picked for 1 credit.

How do I load the companies of a market?#

Below the charts, load a sample of 10, 25 or 50 companies first; the price is on each button (0.25 credits per company). Once the sample is there you can load more — the price is on the button — or all, which asks you to confirm. One search hands over at most 1,000 companies.

Why do I have to load a sample first in Markets?#

So you can check that the companies fit before you pay for many. A sample of 10 costs 2.5 credits; only after it has arrived do the buttons for loading more or all appear.

How do I get contacts for the companies I found in Markets?#

Click Add below the loaded companies and put them into a list. In the list you can then find the contacts at these companies.

How do I search by NAICS code?#

In Markets, add the NAICS codes filter: open a sector and go down level by level, or type a code or a word. Several codes mean "any of them", and a NAICS code takes the place of the Industry filter.

Yes. In the Industry filter and in the NAICS codes filter of Markets you can type a word, also one the official names do not use; ListPlus offers the industries or codes that fit it. In the Industry filter you can also open a main industry and tick single parts of it.

Why do the numbers in Markets differ from the Companies search?#

Markets counts in a different company database than the Companies search. The two classify industries and company sizes differently, so the same filters give different numbers.

Why are there two employee charts in Markets?#

"Employees (estimate)" is the data provider's own estimate; "Employees (reported)" is the number reported elsewhere. They often differ, so open both charts if company size matters for your market.

Why does a chart show many companies as "Not stated"?#

Not every company has every property on file; revenue, growth and team sizes are known for a part of the companies only. Filtering by such a property leaves out every company without a value.

Why do some numbers in Markets appear with a delay?#

Every bar is counted separately, and the number of counts per minute is limited. When a chart has many bars — the countries of a region, for example — the total comes first and the remaining bars follow by themselves, usually within a minute.