Plans and pricing

ListPlus has two plans: Basic, which is free, and Pro, billed monthly or yearly. A plan decides how many records you can work with across all lists in the workspaces you own, which tools you can connect and what a credit costs, for you and every member of those workspaces; it does not include monthly credits — credits pay separately for lookups and AI (see "Do paid plans include credits every month?").

The plans#

One list holds at most 50,000 records on every plan — a technical limit; the record numbers in the table are totals across all your lists.

On Basic you can import up to 25,000 records and edit up to 5,000. Above 5,000 your lists become read-only — you can still view, filter, analyse and export everything, and nothing is deleted — until you upgrade or delete lists (see "Record limit"). On Pro records are on fair use: there is no fixed limit a team runs into.

You pay in euros if you're in Europe (EU/EEA, the UK, Switzerland or the Balkans) and in US dollars everywhere else, based on the country you're paying from; once you've paid once, you keep that currency for later purchases. Yearly pays the full year upfront at 10× the monthly price, which is why it's shown as "2 months free." Every plan, including Basic, already includes: Person Search, Segment Search, AI Research, the Watchlist, AI commands, all quality checks in Analyze, every enrichment provider, file import and export (CSV, Excel, JSON), the Agent API (REST + MCP) for connecting AI agents and sharing lists with them, pipelines to email, another list or your own endpoint, and a list's own webhook and form (a list's own address for forms, Zapier, Make or n8n — they cost no credits; Basic takes up to 100 records a day this way, Pro 50,000 — see "List webhooks: receive records from forms and tools").

Connected tools: Pro, or one tool on Basic#

Pro includes every connected tool for every way: import, reload, sync back, app events (lists that fill themselves), pipelines and export. On Basic, connected tools are not included, with one exception: a Basic workspace can use one connected tool (for example HubSpot, Google Sheets or Typeform) for 50 credits per 30 days. It renews every 30 days as long as your balance covers it and stops by itself when it doesn't. The tool's own requests cost credits as usual (a pipeline delivery is priced per record instead — see the price list). A second tool needs Pro.

Plans and credits are separate#

Subscribing to Pro does not give you a monthly credit allowance — the only credits tied to the plan are one-time. You get 25 free credits when you sign up and a 500-credit bonus the first time you subscribe to Pro. Renewing or staying on Pro never repeats the bonus, and every lookup or AI action is still paid from your credit balance, which you top up in packs on any plan — with Pro every pack costs 40% less (see "Buying credits"). Credits never expire — not when the month ends, not when you change or cancel your plan. See "Do paid plans include credits every month?" and the price list for what things cost.

How to subscribe or change your plan#

1. Open Plans & Billing (Settings → Plan & billing → Compare plans, or Plans & Billing in the avatar menu when signed out) and toggle Monthly / Yearly · 2 months free at the top to compare both prices.
2. If you're on Basic, click Subscribe to Pro on the interval you want. You're taken to Stripe Checkout to pay, and the plan plus its one-time credit bonus apply as soon as payment succeeds.
3. If you're already on Pro, the button on your plan's card reads Switch to yearly or Switch to monthly once you move the toggle — use it to switch the interval. You can do the same from Change plan in Settings → Plan & billing. This opens Stripe's own confirmation page showing the prorated amount for exactly that change; the change applies immediately and the difference is invoiced right away (Stripe credits you for the unused time on your old interval). ListPlus refuses to start a second subscription, so you can never end up paying twice.

How to see your current plan#

The avatar menu's workspace card shows the plan badge of the active workspace (hover the avatar to see "Name · Pro-Plan"); Settings → Plan & billing shows "Current plan: Pro". For the next charge date, payment method, billing address and invoices, open Settings → Plan & billing.

What ListPlus does not offer#

ListPlus has no enterprise tier and no free trial of the paid plan — Basic and Pro at listed prices, Pro monthly or yearly, is the whole model. A promotion code (for example from an event or a partner) is entered on Stripe's checkout page; see "Do you have promotion codes?" below. There is no per-seat price either: teams work in a shared workspace, where the owner's plan and credits cover every member, and members are free (see "Credits, plan and limits in a workspace").

Payment and VAT#

Plan and credit pack prices are net prices: VAT is never included. Both subscriptions and credit packs are sold through Stripe Managed Payments: the sale is handled on our behalf by Sold Through Link, LLC, a Stripe company, as merchant of record; it appears on the checkout page and on your invoice ("Sold through Link"). Link adds VAT or sales tax for your country at checkout, calculated from your billing address, pays it to the tax authorities and emails you the receipt and invoice. You pay by card, Apple Pay, Google Pay, Link or a local method the checkout offers. For invoices and other VAT questions, see "Invoices and VAT".

For advanced users#

Everything that goes through a connected tool — connecting under "Connect a system" on the New List page, importing, reloading, syncing back, app events, exporting to Google Sheets or HubSpot and pipeline targets such as Slack or a CRM — needs Pro, for every tool including HubSpot and the CRMs; on Basic one connected tool is possible for 50 credits per 30 days. Premium data sources and filters (Pro) and your record limit across all lists depend on your plan. Looking up in another list (conditions, In list and Value from list columns) and List roles work on every plan. Exporting a list as a file (Excel, CSV, JSON) and the Agent API work on every plan.

Related topics: which-plan-do-i-need · credits-explained · price-list · record-limit · buying-credits · invoices-and-vat · cancel-downgrade-leave · billing-in-workspaces.

FAQ#

Which plans does ListPlus have?#

ListPlus has two plans: Basic (free, no subscription) and Pro (€69/month or €690/year, $79/month or $790/year). Every plan already includes all finders (Person Search, Segment Search, AI Research), enrichment, quality checks, exports and the Agent API. Pro adds every connected tool, premium data sources and filters, records on fair use and credits that cost 40% less.

Is the Basic plan actually free?#

Yes, Basic has no monthly fee and no subscription. You can import up to 25,000 records across all lists and edit up to 5,000; above 5,000 your lists are read-only until you upgrade, but you can still view, analyse and export them. Lookups still need credits: you get 25 free credits at sign-up and can buy more at any time, at €0.05/$0.06 per credit. Connected tools are not part of Basic, except one tool you can keep for 50 credits per 30 days.

What does Pro add over Basic?#

Pro (€69/month or €690/year; $79/month or $790/year) puts records on fair use (no fixed limit a team meets; at most 50,000 in one list), unlocks every connected tool — HubSpot, Salesforce, Attio, Pipedrive, Notion, Stripe, Google Sheets, Airtable, Lemlist, Slack, Typeform, Calendly and 3,000+ apps — for import, reload, sync back, app events, pipelines and export, adds premium data sources and filters (such as the Job-Change Radar), makes credits 40% cheaper (€0.03/$0.035 instead of €0.05/$0.06) and gives a one-time 500-credit bonus on first subscription.

Are list webhooks included in my plan, and how many records can they take?#

Yes, list webhooks are free on every plan and use no credits. Basic takes up to 100 records a day (100 per call, 30 calls per minute) and Pro 50,000 a day (500 per call, 120 calls per minute). The daily number counts all list webhooks of a workspace together.

How much does Pro cost?#

Pro costs €69/month or €690/year (outside Europe: $79/month or $790/year) — yearly is 10× the monthly price, so you get 2 months free compared with paying monthly. Basic has no monthly fee. Current prices in both currencies are always shown at listplus.ai/pricing.

How do I subscribe to Pro?#

Open Settings → Plan & billing → Compare plans, pick Monthly or Yearly, and click Subscribe to Pro — this takes you to Stripe Checkout to pay. If you're already on Pro, the button instead reads Switch to yearly/monthly, opening Stripe's confirmation for that change instead of a fresh checkout. The plan and its one-time credit bonus apply as soon as payment succeeds.

Where do I see my current plan?#

The avatar menu's workspace card shows the plan badge of the active workspace (hover the avatar to see "Name · Pro-Plan"); Settings → Plan & billing shows "Current plan: Pro". For the next charge date, payment method and invoices, open Settings → Plan & billing.

Is the plan credit bonus paid every month?#

No — the Pro bonus is one-time: your first Pro subscription adds 500 credits, not monthly. Renewing or staying on Pro never repeats it.

Is there an annual plan, enterprise tier, trial or discount?#

Yes for annual: Pro can be billed yearly instead of monthly, at 2 months free (10× the monthly price, €690/$790) — toggle Monthly/Yearly on Plans & Billing. There's still no enterprise tier and no free trial of the paid plan; promotion codes are occasional and entered on Stripe's checkout page. You can subscribe, cancel or change your plan any time under Plans & Billing or Settings → Plan & billing.

Are prices including VAT?#

No. Plan prices (for example €69/$79 a month for Pro) and credit pack prices are net prices; Sold Through Link, LLC — the Stripe company that handles the checkout for ListPlus as merchant of record — adds VAT or sales tax for your country on top, calculated from your billing address. See "Invoices and VAT" for invoice questions.

What does ListPlus cost overall?#

Two things: the plan (Basic or Pro) sets your record limit, which integrations you can use and the price per credit (40% less with Pro), and credits, bought separately in packs, pay for each lookup or AI action. See the price list for the cost of every action and "What does one contact cost?" for the cheapest route to an email or phone.

Can I pay yearly?#

Yes. Pro offers a Monthly/Yearly toggle on Plans & Billing; yearly costs 10× the monthly price (€690/$790), so you effectively get 2 months free compared with paying month to month. You pay the full year upfront, and the same toggle lets you switch between monthly and yearly later.

Why do I see prices in dollars?#

ListPlus charges in euros inside Europe (EU/EEA, the UK, Switzerland and the Balkans) and in US dollars everywhere else, based on the country you're paying from. Once you've paid once, you keep that currency for future purchases even if you later browse from a different country, though the checkout can show and charge the amount converted into your local currency. Current prices in both currencies are always shown at listplus.ai/pricing.

How do I switch from monthly to yearly, or back?#

On Plans & Billing, move the toggle to Yearly (or Monthly) and click Switch to yearly or Switch to monthly on your plan's card — or use Change plan in Settings → Plan & billing. Either opens Stripe's confirmation page showing the prorated amount; it applies immediately, and the difference is invoiced right away, crediting the unused time on your old interval.

Can I use a connected tool on Basic?#

Yes, one. A Basic workspace can use one connected tool (for example HubSpot, Google Sheets or Typeform) for 50 credits per 30 days. It renews every 30 days while your balance covers it and stops by itself when it doesn't; the tool's requests cost credits as usual. A second tool needs Pro. Switching to Pro ends the one tool — Pro includes every tool — and the days left of its 30 are not refunded. If a renewal finds no balance, the tool pauses until you buy credits and pick it again.

What happened to the Premium plan?#

There is no Premium plan any more: since October 22, 2026 ListPlus has two plans, Basic and Pro, and everything Premium had — HubSpot and the CRMs, premium data — is part of Pro (reference lists are no longer a plan feature: every list can be looked up in, on every plan).

Did prices change?#

Yes. Since October 22, 2026 there are two plans: Basic (free) and Pro at €69/$79 a month or €690/$790 a year. Pro includes every connected tool and premium data, records on fair use and credits 40% cheaper; Basic imports up to 25,000 records, edits 5,000 and can keep one connected tool for 50 credits per 30 days.

Do you have promotion codes?#

Yes, occasionally — a code is entered on Stripe's checkout page, both when you subscribe to Pro and when you buy credits; Plans & Billing says so below the plan cards, the Purchase Credits window next to the buy button. To ask for one, click Ask for one there (it opens an email to support@listplus.ai). A code that brings the total to zero is booked like a paid order: the credits or Pro arrive as usual.